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Targeted Nutrition

We are supporting the development of a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets.

Increasing access to healthier diets

Targeted nutrition is a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets as well as optimised for the individual. The work we are doing on targeted nutrition is increasing our understanding of the relative risk of malnutrition, obesity and non-communicable diseases for different groups of people. This is helping to ensure that nutritional products, services and information are designed and targeted at the groups of people they will provide the most impact for. EIT Food actively supports entrepreneurs and projects which aim to accelerate innovation around targeted nutrition, helping more people have access to healthier diets.

in the media
EIT Food’s Trust Report for 2021 has revealed some interesting insights, with sustainability coming out as the number one motivating factor for consumer choices, and indie retailers being the most trusted place to achieve this.

Public continues to place trust in farmers

April 10, 2022 - Farmers Guardian
in the media
The British public was more likely to trust farmers, and the rest of the food supply chain, than their European counterparts.
in the media
A new report by EIT Food - one of the eight communities to boost innovation and entrepreneurship across Europe - reveals only 47% of Europeans trust the food sector. French consumers lead the pack in scepticism.

Top 5 food tech innovations in targeted nutrition

With consumers demanding more from the food system to support their health and wellbeing, innovation in targeted nutrition is continuing to grow and evolve. Here we have spotlighted 5 promising food tech innovations in Europe.

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Related startups in our network

in the media
A new Europe-wide study of more than 20,000 consumers shows that less than half of consumers have confidence in the food sector and just a third of consumers believe the food they eat is sustainable.
in the media
While less than half of European consumers (47%) trust the integrity of food products, in Spain more than 6 out of 10 do (62%), according to the EIT Food Trust report, and especially the confidence in farmers, the highest of all groups in…
in the media
Less than half of consumers in Europe (47%) say they have confidence in the integrity of food products, significantly below the average in Spain, which reaches 62%. In other words, six out of 10 consumers trust manufacturers, while 57%…
in the media
The latest results of the EIT Food Trust Report surveying 20,326 consumers across 18 European countries reveal that less than half (48%) trust food manufacturers and authorities while only a third believe the food they eat is sustainable.

EIT Food Open Innovation Call 2023

Have you got an idea for an innovative project that will create positive change in the food system? We want to hear from you!

in the media
A study of 20,000 people in 18 European countries shows that German consumers trust food manufacturers and authorities less than the European average.
in the media
According to a European report, more than half of citizens do not trust the food system, producers and authorities, and only one in three believe that the food they eat is sustainable.
in the media
As some restaurants, cafes and takeaways in England are told to display calorie information on their menus, OK! asked experts about the change in law.
blog
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system. Here we highlight the key findings from the report, and spotlight examples of ‘Transparency Trailblazers’ who are innovating to create total…
in the media
EIT Food’s Trust Report for 2021 has revealed some interesting insights, with sustainability coming out as the number one motivating factor for consumer choices, and indie retailers being the most trusted place to achieve this.

Public continues to place trust in farmers

April 10, 2022 - Farmers Guardian
in the media
The British public was more likely to trust farmers, and the rest of the food supply chain, than their European counterparts.
in the media
A new report by EIT Food - one of the eight communities to boost innovation and entrepreneurship across Europe - reveals only 47% of Europeans trust the food sector. French consumers lead the pack in scepticism.
in the media
A new Europe-wide study of more than 20,000 consumers shows that less than half of consumers have confidence in the food sector and just a third of consumers believe the food they eat is sustainable.
in the media
While less than half of European consumers (47%) trust the integrity of food products, in Spain more than 6 out of 10 do (62%), according to the EIT Food Trust report, and especially the confidence in farmers, the highest of all groups in…
in the media
Less than half of consumers in Europe (47%) say they have confidence in the integrity of food products, significantly below the average in Spain, which reaches 62%. In other words, six out of 10 consumers trust manufacturers, while 57%…
in the media
The latest results of the EIT Food Trust Report surveying 20,326 consumers across 18 European countries reveal that less than half (48%) trust food manufacturers and authorities while only a third believe the food they eat is sustainable.
in the media
A study of 20,000 people in 18 European countries shows that German consumers trust food manufacturers and authorities less than the European average.
in the media
According to a European report, more than half of citizens do not trust the food system, producers and authorities, and only one in three believe that the food they eat is sustainable.
in the media
As some restaurants, cafes and takeaways in England are told to display calorie information on their menus, OK! asked experts about the change in law.
blog
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system. Here we highlight the key findings from the report, and spotlight examples of ‘Transparency Trailblazers’ who are innovating to create total…
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