Targeted Nutrition
We are supporting the development of a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets.
![](https://www.eitfood.eu/files/_660x282_crop_center-center_82_line/targeted-nutrition.jpeg 660w)
Increasing access to healthier diets
Targeted nutrition is a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets as well as optimised for the individual. The work we are doing on targeted nutrition is increasing our understanding of the relative risk of malnutrition, obesity and non-communicable diseases for different groups of people. This is helping to ensure that nutritional products, services and information are designed and targeted at the groups of people they will provide the most impact for. EIT Food actively supports entrepreneurs and projects which aim to accelerate innovation around targeted nutrition, helping more people have access to healthier diets.
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 300w)
Consumers trust farmers and small retailers the most, survey finds
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Public continues to place trust in farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 600w)
Food producers score poorly on the European consumers' trust meter
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Top 5 food tech innovations in targeted nutrition
With consumers demanding more from the food system to support their health and wellbeing, innovation in targeted nutrition is continuing to grow and evolve. Here we have spotlighted 5 promising food tech innovations in Europe.
Looking for more content related to Targeted Nutrition?
Related startups in our network
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Less than half of German consumers trust the food system, reveals a Europe-wide study
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/vicasol-1-1020x600.jpg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/vicasol-1-1020x600.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/vicasol-1-1020x600.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/vicasol-1-1020x600.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/vicasol-1-1020x600.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/vicasol-1-1020x600.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/vicasol-1-1020x600.jpg 600w)
8 out of 10 Spanish consumers trust farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Supermercado-750x375.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Supermercado-750x375.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Supermercado-750x375.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Supermercado-750x375.jpg 600w)
62% of Spanish people trust the food system above the European average
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637849239772594482EIT-main.jpg 200w)
Nearly half of European consumers don’t trust food system, EIT Food study flags
EIT Food Open Innovation Call 2023
Have you got an idea for an innovative project that will create positive change in the food system? We want to hear from you!
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/eit-food-european-union-europaeische-union-1024x489.webp 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/eit-food-european-union-europaeische-union-1024x489.webp 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/eit-food-european-union-europaeische-union-1024x489.webp 600w)
New study shows: Less than half of German consumers trust the food system
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1675735003-scaled-1050x700.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/shutterstock_1675735003-scaled-1050x700.jpeg 600w)
One out of two Europeans does not trust the food system
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/0_JS262742054.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/0_JS262742054.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/0_JS262742054.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/0_JS262742054.jpg 600w)
How to stop being 'triggered' by calorie counts on menus from today, say experts
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Trust_Report_food_shopping.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Trust_Report_food_shopping.jpeg 600w)
Top 4 solutions to improve consumer trust in food
Related partners
![EJ Papadopoulos SA Logo](https://www.eitfood.eu/files/_270xAUTO_crop_center-center_none/EJ_Papadopoulos_SA_Logo.png)
E.J. PAPADOPOULOS
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 300w)
Consumers trust farmers and small retailers the most, survey finds
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Public continues to place trust in farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 600w)
Food producers score poorly on the European consumers' trust meter
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Less than half of German consumers trust the food system, reveals a Europe-wide study
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/vicasol-1-1020x600.jpg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/vicasol-1-1020x600.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/vicasol-1-1020x600.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/vicasol-1-1020x600.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/vicasol-1-1020x600.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/vicasol-1-1020x600.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/vicasol-1-1020x600.jpg 600w)
8 out of 10 Spanish consumers trust farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Supermercado-750x375.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Supermercado-750x375.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Supermercado-750x375.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Supermercado-750x375.jpg 600w)
62% of Spanish people trust the food system above the European average
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637849239772594482EIT-main.jpg 200w)
Nearly half of European consumers don’t trust food system, EIT Food study flags
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/eit-food-european-union-europaeische-union-1024x489.webp 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/eit-food-european-union-europaeische-union-1024x489.webp 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/eit-food-european-union-europaeische-union-1024x489.webp 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/eit-food-european-union-europaeische-union-1024x489.webp 600w)
New study shows: Less than half of German consumers trust the food system
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1675735003-scaled-1050x700.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/shutterstock_1675735003-scaled-1050x700.jpeg 600w)
One out of two Europeans does not trust the food system
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/0_JS262742054.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/0_JS262742054.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/0_JS262742054.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/0_JS262742054.jpg 600w)
How to stop being 'triggered' by calorie counts on menus from today, say experts
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Trust_Report_food_shopping.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Trust_Report_food_shopping.jpeg 600w)