Digital Traceability
We are supporting technologies that make it easier to digitalise traceability. This can improve the safety, efficiency and sustainability of food.
![](https://www.eitfood.eu/files/_2200x942_crop_center-center_82_line/Digital-traceability.jpeg 2200w, https://www.eitfood.eu/files/_4400x1885_crop_center-center_61_line/Digital-traceability.jpeg 4400w, https://www.eitfood.eu/files/_1920x822_crop_center-center_82_line/Digital-traceability.jpeg 1920w, https://www.eitfood.eu/files/_3840x1645_crop_center-center_61_line/Digital-traceability.jpeg 3840w, https://www.eitfood.eu/files/_1200x514_crop_center-center_82_line/Digital-traceability.jpeg 1200w, https://www.eitfood.eu/files/_2400x1028_crop_center-center_61_line/Digital-traceability.jpeg 2400w, https://www.eitfood.eu/files/_660x282_crop_center-center_82_line/Digital-traceability.jpeg 660w, https://www.eitfood.eu/files/_1320x565_crop_center-center_61_line/Digital-traceability.jpeg 1320w)
Tracking food via digital systems
Digital traceability can alleviate and reduce many of the agrifood sector’s most pressing risks. It can optimise the use and reuse of materials or resources, boosting the sustainability and cost-efficiency of the food supply chain. Digital traceability technologies can also certify products to ensure only fair and sustainable goods make it to market - and that the authenticity of these products are communicated to the consumer.
At EIT Food, we work with a number of startups and partners innovating and making digital traceability the norm in the agrifood industry
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637854402981752648poultry-main.jpg 200w)
“No Antibiotics Ever” label for poultry set to ruffle feathers on food claims
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 600w)
Calls for greater support for ‘unmet needs’ of agrifood SMEs
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 300w)
Consumers trust farmers and small retailers the most, survey finds
How can digital traceability increase trust in the agrifood industry?
Consumer trust is vital if we are to drive positive change in the agrifood industry. Do digital traceability technologies hold the key to true transparency?
Looking for more content related to Digital Traceability?
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Public continues to place trust in farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 600w)
Food producers score poorly on the European consumers' trust meter
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Less than half of German consumers trust the food system, reveals a Europe-wide study
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/vicasol-1-1020x600.jpg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/vicasol-1-1020x600.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/vicasol-1-1020x600.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/vicasol-1-1020x600.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/vicasol-1-1020x600.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/vicasol-1-1020x600.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/vicasol-1-1020x600.jpg 600w)
8 out of 10 Spanish consumers trust farmers
EIT Food Open Innovation Call 2023
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![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Supermercado-750x375.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Supermercado-750x375.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Supermercado-750x375.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Supermercado-750x375.jpg 600w)
62% of Spanish people trust the food system above the European average
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637849239772594482EIT-main.jpg 200w)
Nearly half of European consumers don’t trust food system, EIT Food study flags
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New study shows: Less than half of German consumers trust the food system
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1675735003-scaled-1050x700.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/shutterstock_1675735003-scaled-1050x700.jpeg 600w)
One out of two Europeans does not trust the food system
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637854402981752648poultry-main.jpg 200w)
“No Antibiotics Ever” label for poultry set to ruffle feathers on food claims
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Calls-for-greater-support-for-unmet-needs-of-agrifood-SMEs.jpg 600w)
Calls for greater support for ‘unmet needs’ of agrifood SMEs
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1573640413_533_369_80_int_s_c1.jpg 300w)
Consumers trust farmers and small retailers the most, survey finds
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Public continues to place trust in farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Food-producers-score-poorly-on-the-European-consumers-trust-meter.jpg 600w)
Food producers score poorly on the European consumers' trust meter
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Less than half of German consumers trust the food system, reveals a Europe-wide study
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/vicasol-1-1020x600.jpg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/vicasol-1-1020x600.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/vicasol-1-1020x600.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/vicasol-1-1020x600.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/vicasol-1-1020x600.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/vicasol-1-1020x600.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/vicasol-1-1020x600.jpg 600w)
8 out of 10 Spanish consumers trust farmers
![](https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Supermercado-750x375.jpg 440w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Supermercado-750x375.jpg 380w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Supermercado-750x375.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Supermercado-750x375.jpg 600w)
62% of Spanish people trust the food system above the European average
![](https://www.eitfood.eu/files/_200x200_crop_center-center_line/637849239772594482EIT-main.jpg 200w)
Nearly half of European consumers don’t trust food system, EIT Food study flags
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New study shows: Less than half of German consumers trust the food system
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/shutterstock_1675735003-scaled-1050x700.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/shutterstock_1675735003-scaled-1050x700.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/shutterstock_1675735003-scaled-1050x700.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/shutterstock_1675735003-scaled-1050x700.jpeg 600w)