Stimulating Adoption of Sustainable Innovation
What do Europeans look for in food innovation?
01 Nov 2021
Within the four innovations that the participants rated and discussed (plastic-free packaging, aquaponics/aeroponics, Smart Stickers, and lab-grown meat), the one with the highest potential for adoption (78%) is plastic-free packaging. Lab-grown meat is the most contested innovation, with potential for adoption by nearly 40% of consumers.
Download the report
more
More Reports
EIT Food Trust Report 2023
May 15, 2024
report
How much trust do consumers have in the food value chain?
Consumer perceptions on personalised nutrition
April 08, 2024
report
A category exploration of personalised nutrition services.
report
How to close the existing gap in the support for women entrepreneurs in the agrifood sector? How to unlock the potential of agrifood sector by increasing the level of gender equality in the region?
Download the EIT Food latest report and…