From our research, it’s clear that there is widespread support for an independent, universal, and evidence-based logo for sustainable food products and for the responsibility for validating green claims to be in the hands of an independent party. It is likely the best way to combat the deluge of eco-labels, stop greenwashing and empower consumers to make informed choices about their real impact on the environment.
Download the report
more
More Reports
EIT Food Trust Report 2023
May 15, 2024
report
How much trust do consumers have in the food value chain?
Consumer perceptions on personalised nutrition
April 08, 2024
report
A category exploration of personalised nutrition services.
report
How to close the existing gap in the support for women entrepreneurs in the agrifood sector? How to unlock the potential of agrifood sector by increasing the level of gender equality in the region?
Download the EIT Food latest report and…