Straight to Market provides retailers with a valuable opportunity to collaborate with innovative startups on Proof of Concept (PoC) projects designed to improve efficiency and tackle key challenges within the industry.
These partnerships allow retailers to work closely with emerging companies that are developing cutting-edge technologies and sustainable solutions, designed to answer the needs of the market. By engaging in PoC projects, retailers can test and validate new ideas in a controlled environment, reducing risks associated with these innovations.
This collaborative approach helps retailers stay at the forefront of industry trends and drive growth by leveraging innovative, proven solutions.
Benefits
- Unlock Innovation First: Get ahead of the game with early access to cutting-edge technologies and solutions designed to tackle industry challenges like sustainability, efficiency, and transparency.
- Test Without the Risk: Try out new products and technologies in real-world settings through Proof of Concepts (PoCs) before fully committing—reducing both operational and financial risks.
Get Funded: Receive up to €15,000 per PoC, with a total of €120,000 available over the 2024-2025 period to support your innovation efforts. - Build Powerful Partnerships: Form long-lasting collaborations with startups that are breaking new ground, driving innovation in your business.
- Boost Efficiency: Implement smart solutions that streamline your operations, cut costs, and help you stay on top of sustainability goals.
- Stand Out in the Market: Gain visibility through EIT Food’s extensive media coverage, networking events, and promotional campaigns.
- Lead the Way in Sustainability: Join the fight against climate change by working on projects that focus on reducing waste, cutting carbon emissions, and making supply chains more transparent.
Participation Process
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September 2024
SUBMIT YOUR APPLICATION
Apply before 30th of September.Â
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October 2024
SELECT THE STARTUPS
Choose from a pool of pre-screened startups to collaborate with on PoCs. The retailer can also apply with a startup as a consortia, evaluators will do the match.
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december 2024 - july 2025
RUN PoCs
Implement innovative solutions with the support of EIT Food funding and guidance.
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2025
EVALUATE & SCALE
Assess the success of the PoCs and consider scaling successful innovations across your operations.
Project lead
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