![](https://www.eitfood.eu/files/_1200x514_crop_center-center_82_line/adult-asking-blur-630839.jpg)
TrustTracker®
Insights used to enhance consumer trust in the food value chain.
The EIT Food TrustTracker® is an annual evidenced-based questionnaire that measures consumer trust in the European food system, and is an important first step towards understanding this gap. It provides valuable insights that are used to enhance consumer trust in the food value chain.
Through surveys, the TrustTracker® measures European consumers' trust in the food system, their confidence in the integrity of food products, and their motivations and intentions towards eating a healthier diet. Based on scientific insights, a model for measuring consumer trust was developed by EIT Food partners University of Reading (project lead), the European Food Information Council (EUFIC), Aarhus University, KU Leuven, and the University of Warsaw. This evidence-based tool looks at differences within countries and by actors.
The data is tracked annually from 2018 to monitor developments and compare trust levels over time. When trust is higher, European consumers are more confident in their food and the technologies with which these have been produced.
![](https://www.eitfood.eu/files/_1200x645_crop_center-center_82_line/TrustTracker-explainer.jpeg 1200w, https://www.eitfood.eu/files/_780x419_crop_center-center_82_line/TrustTracker-explainer.jpeg 780w, https://www.eitfood.eu/files/_660x355_crop_center-center_82_line/TrustTracker-explainer.jpeg 660w)
TrustTracker® is now part of the Consumer Observatory, Europe’s central hub for consumer insights on agrifood topics.
Explore the history of TrustTracker®
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/people-eating-veg-at-a-market.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/people-eating-veg-at-a-market.jpeg 600w)
EIT Food Trust Report 2023
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Screenshot-2022-10-04-at-11.57.12.png 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Screenshot-2022-10-04-at-11.57.12.png 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Screenshot-2022-10-04-at-11.57.12.png 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Screenshot-2022-10-04-at-11.57.12.png 600w)
Trust Report 2020
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Screenshot-2022-10-04-at-14.53.15.png 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Screenshot-2022-10-04-at-14.53.15.png 600w)
Trust Report 2021
Related news and content
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/people-eating-veg-at-a-market.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/people-eating-veg-at-a-market.jpeg 600w)
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Option3.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Option3.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Option3.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Option3.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Option3.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Option3.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Option3.jpeg 600w)
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Untitled_design-min.png 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Untitled_design-min.png 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Untitled_design-min.png 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Untitled_design-min.png 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Untitled_design-min.png 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Untitled_design-min.png 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Untitled_design-min.png 600w)
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Trust_Report_food_shopping.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Trust_Report_food_shopping.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Trust_Report_food_shopping.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Trust_Report_food_shopping.jpeg 600w)
Top 4 solutions to improve consumer trust in food
Project lead
Related Projects
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/MFS-2021-Graduation-Conference-033.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/MFS-2021-Graduation-Conference-033.jpg 600w)
Master in Food Systems
![](https://www.eitfood.eu/media/.cache/_780x487_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 780w, https://www.eitfood.eu/media/.cache/_440x275_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 440w, https://www.eitfood.eu/media/.cache/_380x237_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 380w, https://www.eitfood.eu/media/.cache/_760x475_crop_center-center_61_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 760w, https://www.eitfood.eu/media/.cache/_300x187_crop_center-center_60_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 300w, https://www.eitfood.eu/media/.cache/_600x375_crop_center-center_45_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 600w)