Consumer Observatory reports
The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food. Explore the reports below.
2023
2024
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/people-eating-veg-at-a-market.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/people-eating-veg-at-a-market.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/people-eating-veg-at-a-market.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/people-eating-veg-at-a-market.jpeg 600w)
EIT Food Trust Report 2023
May 15, 2024
report
How much trust do consumers have in the food value chain?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Targeted-nutrition-6.jpg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Targeted-nutrition-6.jpg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Targeted-nutrition-6.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Targeted-nutrition-6.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Targeted-nutrition-6.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Targeted-nutrition-6.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Targeted-nutrition-6.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Targeted-nutrition-6.jpg 600w)
Consumer perceptions on personalised nutrition
April 08, 2024
report
A category exploration of personalised nutrition services.
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Woman-choosing-food.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Woman-choosing-food.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Woman-choosing-food.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Woman-choosing-food.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Woman-choosing-food.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Woman-choosing-food.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Woman-choosing-food.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Woman-choosing-food.jpeg 600w)
Ultra-processed foods
February 01, 2024
report
How do European consumers feel about ultra-processed foods?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/woman-shopping.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/woman-shopping.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/woman-shopping.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/woman-shopping.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/woman-shopping.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/woman-shopping.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/woman-shopping.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/woman-shopping.jpeg 600w)
Eco-labelling
October 01, 2023
report
Whitepaper: will consumers accept a universal eco-label with open arms?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/cows-in-field.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/cows-in-field.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/cows-in-field.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/cows-in-field.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/cows-in-field.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/cows-in-field.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/cows-in-field.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/cows-in-field.jpeg 600w)
Consumer perceptions on agriculture
June 01, 2022
report
The aim of this Consumer Observatory study is to learn how consumers think and feel about four agricultural methods: indoor (vertical), precision, organic and regenerative. Furthermore, in this study we aimed to learn about the importance…
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/female-farmer.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/female-farmer.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/female-farmer.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/female-farmer.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/female-farmer.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/female-farmer.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/female-farmer.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/female-farmer.jpeg 600w)
Consumer perceptions on carbon farming
June 01, 2022
report
To what extent is there consumer interest in produce of carbon farming?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Screenshot-2022-10-04-at-14.53.15.png 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Screenshot-2022-10-04-at-14.53.15.png 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Screenshot-2022-10-04-at-14.53.15.png 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Screenshot-2022-10-04-at-14.53.15.png 600w)
The EIT Food Trust Report 2021
October 03, 2022
report
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/European-flags.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/European-flags.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/European-flags.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/European-flags.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/European-flags.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/European-flags.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/European-flags.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/European-flags.jpeg 600w)
Consumer perceptions on authorities and sustainability
June 01, 2021
report
This Consumer Observatory report explores how consumers perceive authorities’ approach to sustainability.
![](https://www.eitfood.eu/files/Test/_780x487_crop_center-center_82_line/image_hero_eitfood.jpg 780w, https://www.eitfood.eu/files/Test/_440x275_crop_center-center_82_line/image_hero_eitfood.jpg 440w, https://www.eitfood.eu/files/Test/_880x550_crop_center-center_61_line/image_hero_eitfood.jpg 880w, https://www.eitfood.eu/files/Test/_380x237_crop_center-center_82_line/image_hero_eitfood.jpg 380w, https://www.eitfood.eu/files/Test/_760x475_crop_center-center_61_line/image_hero_eitfood.jpg 760w, https://www.eitfood.eu/files/Test/_300x187_crop_center-center_60_line/image_hero_eitfood.jpg 300w, https://www.eitfood.eu/files/Test/_600x375_crop_center-center_45_line/image_hero_eitfood.jpg 600w)
Creating consumer demand for food from algae
July 22, 2022
report
This study is part of the Citizen Participation Forum where the perception of algae as a food, experience of eating algae and algae-based products were discussed, and how algae could play a role in making the food system more sustainable.
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Zero-waste-shop.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Zero-waste-shop.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Zero-waste-shop.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Zero-waste-shop.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Zero-waste-shop.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Zero-waste-shop.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Zero-waste-shop.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Zero-waste-shop.jpeg 600w)
Communicating sustainability effectively
November 01, 2021
report
Which communication strategy works best in encouraging consumers to reduce food packaging?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Eating-burger.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/Eating-burger.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Eating-burger.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Eating-burger.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Eating-burger.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Eating-burger.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Eating-burger.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Eating-burger.jpeg 600w)
Consumer perceptions of (alternative) proteins
August 01, 2023
report
How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/cpf.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/cpf.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/cpf.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/cpf.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/cpf.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/cpf.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/cpf.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/cpf.jpeg 600w)
Consumer trust in the food chain: exploring barriers and motivations
September 29, 2022
report
This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/checking-food-label.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/checking-food-label.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/checking-food-label.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/checking-food-label.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/checking-food-label.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/checking-food-label.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/checking-food-label.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/checking-food-label.jpeg 600w)
Consumer perceptions of effective and credible Green Claims
October 01, 2022
report
How do consumers feel about green claims, otherwise known as ‘environmental claims’ or ‘eco-friendly claims’?
report
Are grocery delivery services going to stick with consumers?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 780w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/Screenshot-2022-10-04-at-11.57.12.png 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/Screenshot-2022-10-04-at-11.57.12.png 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/Screenshot-2022-10-04-at-11.57.12.png 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/Screenshot-2022-10-04-at-11.57.12.png 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/Screenshot-2022-10-04-at-11.57.12.png 600w)
The EIT Food Trust Report 2020
September 30, 2022
report
The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
report
To what extent do consumers expect proposed policy measures to be fair and effective?
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/farmer-with-ipad.jpeg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/farmer-with-ipad.jpeg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/farmer-with-ipad.jpeg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/farmer-with-ipad.jpeg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/farmer-with-ipad.jpeg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/farmer-with-ipad.jpeg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/farmer-with-ipad.jpeg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/farmer-with-ipad.jpeg 600w)
Stimulating Adoption of Sustainable Innovation
November 01, 2021
report
What do Europeans look for in food innovation?
more
Project lead
Related Projects
![](https://www.eitfood.eu/files/_780x487_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 780w, https://www.eitfood.eu/files/_1560x975_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 1560w, https://www.eitfood.eu/files/_440x275_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 440w, https://www.eitfood.eu/files/_880x550_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 880w, https://www.eitfood.eu/files/_380x237_crop_center-center_82_line/MFS-2021-Graduation-Conference-033.jpg 380w, https://www.eitfood.eu/files/_760x475_crop_center-center_61_line/MFS-2021-Graduation-Conference-033.jpg 760w, https://www.eitfood.eu/files/_300x187_crop_center-center_60_line/MFS-2021-Graduation-Conference-033.jpg 300w, https://www.eitfood.eu/files/_600x375_crop_center-center_45_line/MFS-2021-Graduation-Conference-033.jpg 600w)
Master in Food Systems
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project
Develop in-depth knowledge about food systems through studying consecutively at three distinct European academic institutions and use your knowledge to drive the future transformation of the food system.
![](https://www.eitfood.eu/media/.cache/_780x487_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 780w, https://www.eitfood.eu/media/.cache/_440x275_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 440w, https://www.eitfood.eu/media/.cache/_380x237_crop_center-center_82_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 380w, https://www.eitfood.eu/media/.cache/_760x475_crop_center-center_61_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 760w, https://www.eitfood.eu/media/.cache/_300x187_crop_center-center_60_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 300w, https://www.eitfood.eu/media/.cache/_600x375_crop_center-center_45_line/TopHeader_correct_dimensions_GFVP_project-page_2_Prancheta-1-05.png 600w)
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Think Tank convenes selected stakeholders and partners, fostering broad and inclusive participation to overcome barriers to innovation in the field of protein diversification.