Concept testing

Explore and evaluate your early-stage ideas with the Consumer Observatory Concept Test

We’ve built a commercially-driven online testbed to identify clear paths to help you optimise your in-development products. You get qualitative and/or quantitative support from a team with a proven track record in sustainable food innovation research. Access our cost-effective, pan-European community, or define your own custom sample.

To ensure your new ideas really engage your audience, connect with The Consumer Observatory’s Concept Test

Our Qualitative Community puts your concept through its paces to help you validate business ideas, refine value propositions and identify commercial opportunities. You receive valuable consumer affirmation of your insights, benefits and reasons to believe, while also gaining in-depth understanding of a concept’s strengths, as well as its possible failings. Our experienced moderators are expert at probing the 300-consumer-strong community, so you can be sure you get the insights your ideas deserve.

Activate the testbed

Trust us with your latest concept

• Our 300-consumer-strong Qualitative Community will put it through its paces under the guidance of the Consumer Observatory’s experienced moderators.
• Or, you can create your own target group for us to manage.
• Participants will be assigned a proven set of online tasks and questions

Concept test report

Focusing on appeal, uniqueness, relevance, and understanding your concept test review or statement will contain:

• Indications of market potential for your product
• Blind spots to address (if applicable)
• Understanding of the idea/concept
• Strongest and weakest aspects, hidden strengths and perceived uniqueness
• Effectiveness of messaging/communication

Make informed decisions on your business ideas

The Consumer Observatory Concept Test is a valuable research tool with proven outcomes. It can help you:

• Minimise uncertainty and boost commercial confidence
• Gain In-depth qualitative understanding of your concept’s strengths and weaknesses
• Quantitatively validate new ideas and measure likely consumer appeal and interest
• Refine value propositions
• Identify commercial opportunities

Derisk your product offering and new product launches.

Uncover new angles and opportunities to propel your idea or concept forward.

Gain proof points and insights to fuel communications to investors, partners and retailers.

EIT Food and income generation

All income generated is reinvested in EIT Food to drive innovation and extend our impact towards accelerating towards a healthy and sustainable food system.