COMMUNICATION AND ADVERTISING SERVICES FOR INTEGRATED MARKETING CAMPAIGNS – EIT FOOD CLC NORTH-EAST 2025

EIT Food CLC North-East is actively seeking a marketing/advertising agency that can provide support for our communication and advertising activities, social media communication, and digital campaigns, starting in 2025 and potentially continuing thereafter, subject to successful outcomes.

Our primary goal is to significantly enhance EIT Food's visibility while accomplishing specific project objectives, including the attraction of programme participants and event attendees. We are looking for collaborators who can contribute to our mission of promoting sustainable and innovative food systems throughout the North-Eastern region.

Most of the communications must be developed in British English and Polish, but materials must be provided in open files and formats allowing their adaptation to other North-Eastern European languages, as our focus countries are Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia and Slovenia. Furthermore, our brand guidelines must always be respected: How to use the EIT Food & EU logo - EIT Food and any communication shall follow the needed internal approval process.

The activities to be carried out by the selected agency shall include at least:

Campaigns Strategy Development:

• Develop tailored performance strategies aligned with EIT Food CLC North-East’s comms objectives and target audience, with a specific focus on digital channels: Google and social media such as Facebook, LinkedIn, YouTube, and Instagram. Ensure these strategies prioritise effective performance marketing and targeted digital ad campaigns to maximise measurable results.
• Prioritise targeted and localised content delivery to maximise engagement. Continuously monitor and report on performance, providing actionable insights for ongoing improvement.

Digital Strategy Implementation:

• Implement a comprehensive strategy for advertising campaigns, including performance-focused online ads (e.g. Google Ads, LinkedIn Campaigns, Meta Ads) and other social media advertising formats. This involves setting clear objectives, defining target audience segments and timelines, crafting ad creatives that align with EIT Food’s branding and values, and optimising for conversions and measurable outcomes.

Creative Visuals for Comprehensive Campaign Execution:

• Develop visually compelling graphics tailored to the needs of integrated campaigns, including social media, newsletters, websites, and other marketing materials. Ensure that all designs align with EIT Food’s branding guidelines and effectively support campaign objectives.
• Deliver high-quality, platform-optimised design files in required formats, including editable versions, to facilitate seamless implementation across various channels.
• Craft visuals in synergy with engaging and impactful text, ensuring a cohesive narrative that enhances brand identity and resonates with the target audience.

Copywriting for Comprehensive Campaign Execution:

• Craft strategic, engaging, and tailored copy for campaigns executed by the agency, including taglines, social media posts, email content, landing pages, video scripts, and other promotional materials. The copy will align seamlessly with each campaign’s objectives and EIT Food’s mission, driving audience engagement and delivering measurable results.
• Develop cohesive narratives that integrate with visual assets and other creative materials, ensuring every element of the campaign works together to effectively communicate key messages and inspire action.
• Provide expert copywriting support for all aspects of the campaigns the agency delivers, ensuring consistency in tone, branding, and messaging across all platforms and materials.

Performance Analysis:

• Continuously monitor and analyse digital campaigns to provide regular performance reports, offering insights into their effectiveness and impact.
• At the start of the collaboration, define clear Key Performance Indicators (henceforth “KPIs”) to guide all optimisation efforts and measure campaign success.
• Conduct two calls with EIT Comms Team per month: one dedicated to optimizing campaigns (reviewing ongoing strategies, identifying improvement areas), and another focused on reporting current KPI status.
  Provide a written performance report every month, highlighting key achievements, challenges, and recommendations for continued improvement.

Comprehensive Reporting:

• Prepare an extensive year-end report that provides a comprehensive overview of accomplishments and all developed materials throughout the year, categorised to highlight their impact on EIT Food’s objectives and initiatives.
• Include a detailed table of KPIs with all relevant data and visual evidence, offering a data-driven perspective on progress and impact.
• Incorporate a thorough analysis of social media performance—covering key metrics, audience engagement, growth, and the effectiveness of the applied strategies—to inform continuous improvement and strategic adjustments for future campaigns.
• By presenting a well-structured, data-driven report, we aim to demonstrate the tangible results of our efforts and our commitment to delivering value while providing valuable insights into our social media performance and its contribution to our overall success.

Strategic Collaboration:

• Continuously coordinate with the North-East Regional Senior Communication and Event Manager or/and the North-East Regional Communication and Marketing Manager to effectively implement the communication strategy, optimising stakeholder engagement.
• Proactively engage with EIT Food CLC North-East team members to address their communication requirements when requested, always in accordance with prior approval from the communication team.

There is potential to expand on this scope of work beyond end of December 2025, depending on the success of the actions and the future funding and timing of receipt of funding from EIT.

Should you have any questions, please do not hesitate to contact us.

Contact person: Katarzyna Sypniewska (katarzyna.sypniewska@eitfood.eu) with “Integrated Marketing Campaigns | Proposal | 2025” as the subject of the email.