Business planning in food product development - Workshop (Croatia)

This workshop aims to enhance students’ skills in integrating business planning with technical product development. Participants will learn the key components of business plans, understand the differences between business plans and business models, and improve their presentation skills. Through a hands-on approach, students will develop a comprehensive business plan for a real-world food industry case study.

The aim of this workshop is to increase innovative students competencies in connecting business planning elements with technical aspects of product development as well as to understand the business plan components and key factors, differences between business plan and business model and to improve on presentation skills of participants.

AGENDA 07.06.2024

15:00-15:45 Introduction and checkin of participants  

15:45-16:30 Business plan - why, what and how

16:30-17:30 Case study developing a business plan  

17:30-18:45 Presenting a case study results with discussion  

18:45-19:00 Leassons learned and closing of the workshop  

07-12.06.2024 -> Teams are working on their own case to prepare a Business Plan

AGENDA 12.06.2024

10:00-12:00 Teams presenting their Business plans at Ecotrophelia competition

For more details and registration please contact:

Miro Hegedić, miro@smion.com, +385993231816

Professor Tomislava Vukušić Pavičić, University of Zagreb Faculty of Food Technology and Biotechnology, tomislava.vukusic.pavicic@pbf.unizg.hr